Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in our industry offering tips to come up with ideas for content blog writing. The worst part is that the only idea this person offered was to leverage content from other people. They instructed bloggers to "borrow" ideas and themes from other leading bloggers and influencers in your industry. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. While this strategy may work for some, it is going to be short lived. It's also not surprising this recommended strategy came from someone who has been known across the industry to borrow and even steal content from others. The truth is that there is not a shortage of good or even epic content on the web today. The goal is not to create masses of content that looks, reads and sounds like everyone else. The goal should not be to cop