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Synopsis

Stop listening to the social media gurus until you build your own plan. Pam Moore, co-founder of Marketing Nutz and Social Profit Factor shares some tough love to help you achieve a higher ROI on the digital and social web by building your own plan and not falling prey to random acts of marketing and chasing shiny objects. Plan your work and work your plan!  Additional Resources:  7 Steps to a Profitable Social Media Strategy and Plan  http://socialzoomfactor.com/249webinar How to Get Your Social Media Budget Approved  http://socialzoomfactor.com/250webinar