Love-based Money

How to Move Away from Traditional Marketing (and Why You Should, If You Want to Experience a Financial Breakthrough). In this episode, Michele interviews Lisa Manyon, “The Business Marketing Architect” and owner of Write On – Creative Writing, Services, LLC. Lisa shares how using “traditional marketing” in her business for many years—and teaching her clients to use the same marketing tools—was keeping her stuck financially, and how one simple shift changed everything. In this episode, you learn: Why “traditional marketing” is no longer effective, and about marketing strategies that actually work. A three-step formula for effective marketing that builds solid relationships with clients. The difference between “passion points” and “pain points,” and why one drives clients away while the other attracts them. Exactly what you need to do to shift your business toward a more peaceful, sustainable model. And so much more. Lisa shares how operating the marketing side of her business in the traditional sense of the