Love-based Money

How to Love Your Clients So They Love You (and Your Products) Back! In this episode, Michele interviews Jim Niswonger, Director of Badassery, highly-successful coach to coaches, and creator of Enlightened Profits. He shares his philosophical method for love-based marketing, and dishes on how his approach changed everything for his business (and his clients!). This fundamental change in marketing—connecting with clients on a deeper level and helping them recognize why your product or service is what they need—is simple and effective. In this episode, you learn: Why focusing on getting a prospect to say “yes” to your offer is ineffective, and what to do instead to inspire him to buy. The three “permissions” potential clients are trying to give themselves before making a purchase (so you can help them get there). The benefits (plus the how’s and why’s) to making your clients believe that you truly care about their needs. Why giving clients what they want to hear (rather than what they need to hear) will make th