Love-based Money

You Don’t Have to Be a Professional Copywriter to Produce Good Copy (and YES, You DO Need Good Copy for Your Biz!). In this episode, Michele interviews Lorrie Morgan, founder of Red Hot Copy and renowned creator of the She Factor. She writes for women entrepreneurs who are trying to reach their female Tarket (target market –a term she dubbed and has been well-received in the copywriting world). Here, Lorrie shares her very personal story around her money values, and what she did to turn things around so that she is now living her dream life, on all accounts. In this episode, you learn: The difference between male- and female-driven copy (and the power of the latter). How to define your own values (rather than living by everyone else’s). What it means to live within your means (and how to accomplish doing so). How to change your money story based on what you want (and how to recognize what you want, in the first place!). A super-effective secret that will get you exceptional copy without the high price tag. A