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Cy Wakeman (@cywakeman) is the founder of Reality Based Leadership. She wrote a book called No Ego. No Ego is a leadership book, which is an unusual read for me since I'm a solopreneur, but I couldn't put it down. You might hear me talk about ego from time to time. I think my conversation with Ryan Holiday back on episode 31 was the first time I was really thinking about ego. He wrote the book Ego is the Enemy. Since then I've come to realize that ego is the number one enemy that can hold you back from reaching your creative potential. Your ego will keep you from being accountable to yourself and what you want to accomplish. It will direct your attention outside of you, and cause you to blame others. It will cause you to make limiting excuses for yourself. But if you're able to bypass your own ego, something magical happens. You start to concentrate on what you can control. You start to see a connection between your actions and the results you get. This is what I loved so much about Cy's book, No Ego. It's a