Movers And Shakers With April Wachtel

I'm so excited to present my interview today with Giuseppe Gallo. Giuseppe is a twenty year veteran of the beverage and hospitality industries, and founder of ITALICUS Rosolio di Bergamotto, a liquor that is reestablishing a forgotten Aperitivo category. Prior to Italicus, Giuseppe was best known as a global brand ambassador for MARTINI & ROSSI and was recognized as Best International Brand Ambassador at Tales of the Cocktail in 2014. In the podcast today we discuss: 1. Giuseppe's journey to launching Italicus. 2. The history of the Rosolio category. 3. Challenges and crucibles of launching a premium beverage brand as a start up. 4. Why big companies struggle with innovation, and so much more. Follow Giuseppe on Twitter. Follow Italicus on Facebook, Instagram, Twitter, and YouTube.