Brand Newsroom
BNR 8: In-House Content Marketing and Thought Leadership
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:41
- More information
Informações:
Synopsis
Episode 8 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at who at your workplace should be doing the content marketing - how much damage are you doing if you leave it in the hands of your sales team? Plus Thought Leadership - is everyone and anyone a thought leader? Is the title thrown around too liberally? Is there a better way of putting yourself out there? And should you be mentioning your competitors when creating content? Does that make you more credible/believable/trustworthy? All that and tips of the week!