Brand Newsroom
BNR 21: Is Dumb Ways to Die a Dumb Way to Market?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:17:51
- More information
Informações:
Synopsis
Metro Trains Dumb Ways to Die campaign is unrivalled in the recognition is received in both public attention and industry awards. Was it a wildly successful marketing campaign or did it fail to achieve its goal to reduce accidents around trains?
