Brand Newsroom

BNR 24: Robert Rose on Content Marketing and Storytelling

Informações:

Synopsis

Robert Rose, Chief Strategy Officer of the Content Marketing Institute and author of Experiences: The 7th Era of Marketing, joins the Brand Newsroom team. He discusses why he’s looking forward to coming back to Australia, the most important component of content marketing and the potential of everyone to be a storyteller. With regular hosts Nic Hayes and Sarah Mitchell.