Brand Newsroom
BNR 32: Real-time Marketing Failure
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:35
- More information
Informações:
Synopsis
Real-time marketing can be a boon to a business. But get it wrong and there's a real possibility of inflicting serious damage on your company. The Brand Newsroom team debates a recent debacle when a major grocery store chain tried to associate their marketing message with a brand owned by the Australian government.
