Brand Newsroom

Have marketers been too seduced by creativity and forgotten why we’re here? That is, have we forgotten our purpose is to answer the question, ‘how can I help you?’ Starcom strategy director Sergio Brodsky joins James, Sarah and Nic this week to talk about urban brand utility — the idea that marketing can be used for public good, with simple ideas and messages that improve daily urban life. Show Notes: http://lushdigital.com/bnr90-sergio-brodsky-urban-brand-utility/