Brand Newsroom
BNR 99: Who do you trust? (It's probably Tom Hanks)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:10
- More information
Informações:
Synopsis
Why, in 2016, does the public trust entertainers (who spend their lives pretending to be someone else) more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked down on trust by consumers? How can we build trust with audiences and the public?
