Brand Newsroom

It’s here! The Association of Data-Driven Marketing Australia and the Content Marketing Institute have just published their 2017 Benchmarks, Budgets and Trends report for Australia. Each year it gives us the best available insight into the content marketing experiences, and plans, of local brands. Nic and Sarah’s guest today is Jodie Sangster, CEO of ADMA. Here are the links you might need • Here’s the full CMI and ADMA Benchmarks, Budgets and Trends Report: 2017. http://contentmarketinginstitute.com/wp-content/uploads/2016/11/2017_Australia_Research_FINAL.pdf • Jodie mentioned ADMA’s event series. Find out more here: https://www.adma.com.au/events • And here’s Jodie’s blog on why customers need a seat at the boardroom table.:http://www.cmo.com.au/blog/data-driven-marketing/2016/11/01/why-customers-need-a-seat-at-the-boardroom-table/ You can find the show notes at lushdigital.com/bnr115-the-biggest-trends-in-australian-content-marketing/