Marketers In Motion

Influencer's Perspectives On Partnering With Brands EP 05 Influencer marketing. A popular buzzword and a top marketing trend but really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart and authentic way remains a challenge. This was the topic of a recent panel discussion held with three of West Michigan’s brightest influencers on how you can harness influencer marketing in a way that makes sense for your business and brand. The panel discussed how you can approach, interact and work with influencers to help drive your marketing efforts. Key Topics -Influencer Marketing -Audiences & Follower Counts -Authenticity & Causes -Costs & Numbers Show notes available at http://www.amawestmichigan.org/EP5 Meet The Panelists Liz Della Croce The Lemon Bowl Liz Della Croce is the creator and author of The Lemon Bowl®, a healthy food and travel blog. Since 2010, Liz has grown a loyal following of health-consc