Marketers In Motion

EP 07 The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas and how sales folks think marketing is a bunch of creatives who make branded coffee cups and T-shirts (and don’t generate any real value). The evolution of marketing- the digital transformation of marketing – makes it possible to qualify and quantify marketing’s value and enforce the rules by which sales engages with potential customers. But only if you put the right processes and systems in place. Today we’ll be sharing insights on how the emerging field of marketing operations and the transition to “self-educating buyers” has changed the sales and marketing dynamic to one of the interwoven dependencies, with marketing coming first. From inbound strategies to a demand generation waterfall, to the necessary elements in a