Marketers In Motion

EP 08 Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new business with little or no budget? What strategies, tools and tactics do you use and why? When should you hire out marketing, versus what can (and should) you, and your team do in-house? How much should you invest in marketing and how do you know when and where to invest your budget? This was the topic of a recent panel discussion held with four West Michigan Entrepreneurs. During the panel we discuss how these entrepreneurs launched their businesses, while providing lessons learned, insights and tools that all marketers can use on-the-job today. Since the panel was held in an Q&A format with a moderator we thought it best to record the panel discussion for rebroadcasting on today’s podcast. Panel Moderator Reb