Marketers In Motion

EP 10 Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual. Be proud of what your brand does and what it doesn’t do. Be proud of your brand’s strengths and weaknesses. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your brand’s imperfections. Key Topics -Customer Experience -Embracing your Uniqueness -Differientiation -Flaunting your Flaws -Being Weird (Micro-weirding) -Being Flawsome Stan Phelps Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers. He is the founder of PurpleGoldfish.com – a think tank of customer experience and employee engagement experts that offers keynotes and workshops that drive loyalty and s