Marketers In Motion

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. In this podcast we discuss the five most important journalistic best practices taught in journalism-school classrooms and used in newsrooms across the country, allowing brand marketers and content strategists to make high-quality and authentic content that abides by the best practices that make journalistic content compelling, effective and trustworthy. Key Topics -How to add trust to the content you create -How to set your content apart in a world of content-sameness -How to ensure your content is relatable and creates an emotional connection with your audience Melanie Deziel is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels