Marketers In Motion

EP 15: E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers. But, marketers continue to struggle with their email efforts. Even some 26 years after the first email campaign was sent, marketers are still challenged by how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant. Today we’re joined by Michael Barber (and his British Mum) to explore some of the best and most practical ways to improve your e-mail marketing, challenge your email conceptions, and discuss just why this tactic continues to be vitally important for marketers.  We’ll also discuss how to ethically grow your email subscriber lists and how to select the appro