Marketers In Motion

EP 16: Over the years, we have become a society reliant on technology more than ever, and therefore, more "connected." We no longer knock on the door, we text them "here." We don't ask to see a manager, we either directly message the company or leave a scathing review on social media. Speaking of social media, businesses & brands used to get that for free, but in addition to only being able to reach a fraction of our earned following, the average return on ad spend on those platforms has plummeted over 90% over the past 3 years! So what's next? All of those "best practices" blog articles and professionals telling us: create snackable content; post on social media at *this* time; keep your newsletter to this length; be present everywhere, etc. have become outdated. Today we discuss how and why we need to go back to basics through building trust over time, quality content over quantity, and how to create authority-building content. Key Topics -Traditional Media -Digital Media -Customized Content -Gated Conten