Marketers In Motion

Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses and nonprofits alike. We’ll review examples from well-known companies like REI, Furniture Row, and JBL while discussing best practices. We also touch on ways to view public/private partnerships in a new light and offer a new perspective on the potential returns from these relationships, including: -RO Investment – Leverageable for the good of business, nonprofit and cause -RO Involvement – Engaging good done/felt by company, employees, customers, vendors, etc. -RO Impact – Measurably good for the people/things in need Key Topics: -Brand & Cause Advocacy -Cause Marketing -Nonprofit Marketing -Business & Nonprofit Partnerships Bill McKendry Bill McKendry is Founder + Chief Creative Officer of HAVEN | a creative hub and Founder + Board President of DO MORE GOOD Bill’