Marketers In Motion

As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image? The Coronavirus is not just your average crisis, it’s a global pandemic. As the outbreak unfolded before our eyes, we were transformed from brand storytellers to the calming voice of reason and guidance for our organizations, coworkers, clients, customers, and followers. As the pandemic evolves, how can we continue being brand ambassadors while also balancing the delivery of important news and updates in an understanding and empathetic manner? Key Topics -Public Relations -Marketing -Crisis Communication -Working Remotely -Virtual Meetings Amanda St. Pierre Amanda is the Director of Advancement Communications at Aquinas College. She has worked in PR and marketing since 2004, primarily serving healthcare and community philanthropy org