Marketers In Motion

Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. With so many platforms, which should you be focusing on if you have limited resources? How have and how should you adapt your SEO strategy for the current marketing climate? In this podcast we’ll discuss why adjusting your SEO strategy is important, which business listings deserve your utmost attention, adjusting your marketing automation for the current climate, refocusing your content strategy on what’s relevant, along with some crisis communications dos and don'ts. Key Topics -SEO Crisis Strategies -Google My Business Updates -Automated Messaging -Crisis Content Strategy -Crisis Communications Best Practices Jason Dodge Jason Dodge is the founder and chief strategist at search marketing firm, BlackTruck Media + Marketing, w