Think Business With Jon Dwoskin
Marketing Vs. Branding
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:51
- More information
Informações:
Synopsis
Jon and Mark discuss marketing and branding. Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding, and communication solutions to clients. Additionally, TLG provides training & development to organizations in the areas of branding, re-branding, and communications and has advised on how to effectively implement in an integrated fashion. Throughout his distinguished career, Lee has held marketing leadership positions locally, regionally, and nationally where he was responsible for leading the strategic, marketing, communication, and other-related areas focused on business strategy and growth. He has worked for such blue-chip organizations including AAA, Pepsico, Blue Cross Blue Shield of Florida, et. al. Additionally, Lee was the Detroit Lead Instructor for the Emerging Leaders (formerly, e200), an initiative focused on business growth and developing entrepreneurial CEOs. Under Lee’s three-year tenur