Think Business With Jon Dwoskin

Jon talks with Rob Volpe, CEO of Ignite 360, about how you can bring compassion to your business by following the 5 Steps in Building Empathy. Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, Rob leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries. Rob is driven by a boundless curiosity about human nature and a passion for exploring what motivates people. He loves figuring out why we behave as we do, like what we like, and often say one thing and do another. Rob started Ignite 360 with the intention to push beyond asking ‘why’ in order to deliver real-life business implications for his clients in creative ways that help the clients retain the learning. He regularly draws on his years of marketing management and promotions experience with the likes of Kraft Foods, Wild Planet Toys, Pepsi, Sprint, and Science Diet Pet Foo