Xero In

It’s an exciting time for women in business, with more women starting companies than ever. So what does it take to succeed? Meet Alex Adams, who quit the corporate life in Sydney to launch Secret Foodies, a surprise dining experience that offers food lovers a unique way to indulge. Xero In hosts Valerie Khoo and Rob Stone chat with Alex about how she followed her passion and carved out a niche as a female in the very male-dominated food industry.  Listen in to discover how she’s turned a fledgling newsletter into a sales and marketing powerhouse that’s driving the surprise dining movement in Australia.