Xero In

It’s easy to become complacent when your business is the only player in a particular market. Dean Ramler, CEO of Milan Direct, Australia’s largest online furniture retailer says it was incoming competition that pushed his business to innovate and stay on top. In its infancy, Dean decided to test his product’s popularity by putting furniture up for auction on Ebay. He soon discovered a huge market for his furniture and used the profits to build his very first business website. Xero In hosts Valerie Khoo and Rob Stone talk to Dean about how Milan Direct expanded into Europe and the UK and why Google’s online tools are integral to his overall business management and success.  He also reveals the key to providing customers with an online shopping experience they’ll never forget.