Xero In

It’s a competitive market spanning boutique to mass market, amateur to global production. So how can you make your mark in the world of wine? Andre Eikmeier, co-founder of wine-buying group Vinomofo, reckons the answer is by building and maintaining a loyal following. Using social channels to share bespoke and user generated content, Andre has taken Vinomofo from garage to global with his ‘tribe’ along for the ride. Andre chats with Xero In hosts Rob Stone and Jeanne-Vida Douglas about his journey from wine fan to small business owner, his authentic approach to storytelling, and the importance of keeping it real.