Xero In

With the increasing convergence of bricks-and-mortar and online retail, it’s now more pertinent than ever to think about how your location might be impacting your business - for better or worse. This week Xero In hosts Rob Stone and JV Douglas chat to James Stevens, founder of Roses Only. James sheds light on his experience, moving from the world of physical shopfronts to the internet to eventually building a successful, global ecommerce brand. “The biggest online landlord now would have to be Google,” James said. “I look for media where my brand is going to stand out, we haven't put a whole bunch of flower shops next to each other in a shopping centre called Google.”So is Google the new landlord? And what are the alternative locations businesses should think about in order to remain relevant in an increasingly online world? Tune in to find out.