Traction: How Startups Start | Nextview Ventures

NatureBox Co-founder/CMO, Ken Chen -- If ever there was a sneaky way to learn and gain initial traction, this is it. NatureBox currently ships millions of healthy snacks to consumers everywhere, but they all started with a single observation, a single hack using some free tools, and a single weekend of effort. Fastforward to 2015, and they're a Series C startup some would call a success, relative to most startups that launch. Ken Chen, co-founder and CMO of NatureBox, reveals the story of how he and his co-founder Gautam Gupta launched and began building an actual brand -- a rare thing for startups to care about from Day 1, but a crucial thing for NatureBox to achieve. Like the show? Subscribe at ViewFromSeed.com to get every new episode plus more exclusive resources and stories from entrepreneurs and VCs. Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo