The Leadership Japan Series By Dale Carnegie Training Japan

 Market Yourself In One Minute   Meeting new business contacts, expanding personal networks, promoting a reliable, trustworthy “Brand You” are the basics of business.  By the way, even if our job title doesn’t explicitly mention “sales and marketing” we are all in sales and marketing.  In modern commerce, even professionals in non-traditional sales roles like accountants, lawyers, dentists, engineers, architects, analysts, consultants all need to pitch their expertise to get new clients.  We try to influence a decision – buy my widget, fund this project, open a new market or even where shall we go for lunch, are all sales and marketing efforts to get others to follow our ideas.   First impressions are so critical.  When I ask my participants during sales training, how long does it take to form an impression of someone, the range of answers is usually between 2 and 5 seconds.  Think about that - we are so quick to judgment, we are shockers!  An opinion is formed immediately and it takes quite a bit of effort t