Names Not Numbers

The golden age of advertising is over: no longer is the message transmitted one-to-many, with large captive audiences sitting in front of scheduled TV, but many-to-many and one-to-one, in a fully immersive, mobile, multi-platform world. How do messages get crafted and communicated in these circumstances, and where does creativity happen as a result? And is there a new dark side to this new age of communications? Recorded live at Editorial Intelligence’s annual ideas festival Names Not Numbers. Chair:  Stevie Spring, Chairman, Children in Need Tamara Ingram, President and CEO of Team P&G/WPP MT Rainey, Chairman, TH_NK