Brandwidth On Demand
Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:51:31
- More information
Informações:
Synopsis
Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5. After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of https://nuvoodoo.com/ (NuVoodoo Media Services) he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.