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A Recipe for a Novel Product: Marketing the Impossible
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:35
- More information
Informações:
Synopsis
The vast majority of new products fail. They sound like great ideas but they can’t break into the habits of their customer. The COO of Impossible Foods, a fast-growing startup with a plant-based burger, shares strategies they’re using to make their product the next household name.
