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The Design of Big Box Stores: How Stores Engage and Retain Customers
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:16:43
- More information
Informações:
Synopsis
From the moment you walk through the doors of a retail store, it works to live up to the promises of its ads—and it continues to sell you. Om Marwah, Global Head of Behavioral Science at Walmart, takes us around a Sam’s Club, sharing insights into store design and the ways retail gamification can boost sales.
