Higher Ed Live
Advancement Live - How To Promote Giving on Holidays (and Break Records)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:44:13
- More information
Informações:
Synopsis
On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.