Higher Ed Live

With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We’ll also cover how storytelling through a journalistic approach creates personal connections with the Duke workforce, and we’ll look at some examples from Working@Duke.