Higher Ed Live
Higher Ed Live Special Edition - Small Shop, Big Reach
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:45
- More information
Informações:
Synopsis
Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.