Lean Startup

Case Study: Lean Product Development In A Very Big Organization | Susana Jurado & María Olano

Informações:

Synopsis

Telefonica, a Spanish broadband and telecommunications provider with operations in Europe, North America and South America, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Mario Olano, Innovation Managers at the company, have a detailed and instructive story to tell.