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Enterprises are shifting quickly from a world of raw data collection to automated decisions and artificial intelligence. Research shows that data has become the success factor for digital transformations. Organizations embracing a data culture with advanced analytics are 5x as likely to make faster decisions than peers and 2x as likely to be in the top quartile of financial performance. Data catalogs are increasingly at the center of enterprise-wide data culture initiatives. They are aggregating and automating data context – combining technical, business and social metadata into proactive recommendations to data consumers. Companies like MunichRe, Pfizer and GoDaddy, that adopt a data catalog enterprise-wide increase analytic productivity, drive information stewardship and promote broad analytic collaboration that delivers new products and services.