Trepx Podcast | For Entrepreneurs By Entrepreneurs, Trepx Podcast Provides Actionable Advice, Tips, And Steps For Freelancers

In a small business, it’s tempting to reduce the business down to two sides. First is creating a product or delivering a service. Second is selling the product or service.   This misses a key element that should envelop all activity in the business: Customer Experience.   Justin MacDonald is the Manager of Customer Experience at Infusionsoft and this interview is a deep dive into the subject. He shares the key pillars of a successful customer experience approach and ways it has worked for big and small companies.   Most importantly, we talk about how customer experience can be a game-changer for businesses. In a world where there is so much noise and distraction and competition, it’s the relationships and experiences that can set us apart.   As entrepreneurs, it’s not enough to have a product or service that works. You have to create a WOW experience.   Listen to this interview to learn how.