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There is a psychology behind sales and those who thrive at selling, converting, signing up team members and growing their business have learned it, even if they don’t realize they have. I was taught by a brilliant copy writer to remember that - People are bored out of their minds and looking for entertainment and things to brighten up their day. Entertain them and they will pay attention and share your content. You may think that’s great for everyone else but you are not a great writer. Well, that’s another learned skill. You may not ever become Shakespeare, but you can jazz up your writing. Power words are a great way to do this. For starters, the word YOU is always at the top of the list. Your audience doesn’t care about you first and foremost, they care about themselves. So use the word YOU more than I or me. Other good words - Imagine, Because, Astounding, Proven. Words that create an image and force the mind to think are powerful - Tsunami, soul sucking, Tidalwave, Crashing, Deafening. Let’s take deafeni