Conscious Chatter With Kestrel Jenkins

In episode 87, Kestrel welcomes Eric Korman, the CEO and Founder of PHLUR, an Austin-based startup that is the first all-digital fragrance company.  With PHLUR, customers get an immersive online experience where they can view images, playlists and horoscope-like descriptions to choose their fragrance style without actually having to smell it first. Apparently, it's scientifically proven that humans smell first with their eyes. "One thing that's kind of crazy about the fragrance category is that brands aren't legally required to disclose what they put in the bottle." -Eric, CEO of PHLUR Eric shares insight into the psychology of scent, and how these concepts drove his framework for building his company.  The second you spray fragrance on your body, the scent begins to evolve because your body is a little heater. Dr. Rachel Herz, expert on the psychology of scent Anne Serrano McClain, helps develop PHLUR's scents IUCN Red List, list of endangered + threatened plant species, which are all prohibited from being