Conscious Chatter With Kestrel Jenkins

S02 Episode 89 | FARMGIRL FLOWERS + DIRT ON THE FLORAL INDUSTRY

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Synopsis

In episode 89, Kestrel welcomes Christina Stembel, the founder of Farmgirl Flowers, to the show. An online floral shop that is dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a sustainable supply chain, and minimizing waste in the floral industry. "INSTEAD OF HAVING 40-60% WASTE OF FLOWERS, WE HAVE LESS THAN 1% WASTE." -CHRISTINA, FOUNDER OF FARMGIRL FLOWERS Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste. The below thoughts, ideas + organizations were brought up in this chat: 40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die. Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted. Ritual Roasters, first place Christina sourced burlap coffee bags from for their flower wraps. Christina took inspiration from In-N-Out B