Conscious Chatter With Kestrel Jenkins

In episode 108, Kestrel welcomes two key players at G-Star RAW to the show - Adriana Galijasevic, their Denim and Sustainability Expert, as well as Frouke Bruinsma, corporate responsibility director at G-Star RAW. A condition for doing business at G-Star RAW today, sustainability has been formally built into the company's framework since 2006. "SUSTAINABILITY HAS BEEN A CONDITION FOR DOING BUSINESS AND IT'S A CONSTANT WORK IN PROGRESS, SO WE ARE ALWAYS LOOKING FOR THE NEXT SUSTAINABLE INNOVATION AND ALWAYS STRIVING TO SURPASS OUR LATEST SUSTAINABLE ACHIEVEMENTS."  -ADRIANA GALIJASEVIC, G-STAR RAW'S DENIM + SUSTAINABILITY EXPERT In this episode, Kestrel asks Adriana + Frouke to share their personal experience with sustainability, as well as the background story G-Star RAW has connected to sustainability. In 2012, G-Star RAW took their sustainable capsule and decided to expand that concept and apply it to their entire line. Since then, sustainability has been a condition for doing business and it's a constant