Conscious Chatter With Kestrel Jenkins

In episode 123, Kestrel welcomes Rachel Temko, the founder + creative director of Whimsy+Row, to the show. A lifestyle brand for the creative, adventurous lady, Whimsy+Row not only offer their clothing + goods online, they also have a lovely freestanding store in Venice, California. "I started Whimsy promoting other brands, and that to me is like - we should all be in this together to spread the word and make everybody aware that this is more of a lifestyle." -Rachel Temko, Founder + Creative Director of Whimsy+Row In this episode, Rachel shares her journey toward taking the leap to start her own company, and how much the creative energy of her family has inspired her over the years. Additionally, Kestrel + Rachel discuss this new age of influencers, and Whimsy+Row's approach to hiring them for their marketing efforts. While Rachel believes you have to use a combination of influencer marketing mixed with more traditional styles today, she sees the extra benefit of receiving valuable content through influence