Conscious Chatter With Kestrel Jenkins

In episode 179, Kestrel welcomes Maya Spaul Johnson, the Vice President of Apparel and Home Goods at Fair Trade USA, to the show. Certifying and promoting fair trade products, Fair Trade USA enables sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, fishermen, consumers, industry, and the earth. “I joined Fair Trade in 2004 — like 7% of people knew what Fair Trade was in the surveys we would do and the marketing testing, and now we’re over 60% of people in North America recognize that Fair Trade label.” - Maya Spaul, VP of Apparel and Home Goods at Fair Trade USA On this week’s show, Maya shares more on her background and how ethnobotany eventually led her to Fair Trade. She also guides us through a bit of history on Fair Trade USA, and how much the organization has grown and evolved over the last 21 years. Also, Maya shares more on where we are at today with shopper recognition of the Fair Trade label. Kestrel + Maya talk abou