Inspired School Marketers Sparkcast

Jeff Shields, President and CEO of NBOA, takes a deep dive into the effect that the 2008 economic downturn had on virtually ever facet of operation of independent schools, especially the marketing office. Challenges are many: the effect rising tuition, ever-expanding facilities, increasing sophistication of both the business offices and the MarCom offices, and virtual schools. What you’ll learn… The changes in the business side of independent school management over the last 10-15 years. The effect that the 2008 recession had on independent schools both as it regards the business side of schools and on how schools market themselves. How tuition levels, which have been hyperinflationary for 15-20 years, affects the ability of independent schools to attract students. How the economic downturn of 2008 set in motion a widespread effort to increase the sophistication and capabilities in of the business offices at independent schools, including increasing the understanding of the markets we operate in. How a renew