Inspired School Marketers Sparkcast

Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can’t ignore them. They need to be so outstanding, parents will be standing in line with their children to get in. Enter The Mastery School of Hawken as one road to innovation that has great promise. Scott Looney joined Hawken School as its 10th head of school in July 2006. Since that time he’s worked to advance the school with a variety of forward-focused initiatives that have earned national recognition. His belief in student-centered and authentic learning has fueled each effort including the founding of the Mastery Transcript Consortium in 2017 and the new Mastery School of Hawken, which will welcome its students in August 2020.  Terry Dubow has served as Hawken’s Director of Special Projects since 2015, a role that has allowed him to develop strategic messaging and positioning for the launch of the Mastery Transcript Consor